The Most Profitable Way To Make Money Online

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When it comes to making money online, most bloggers stick to the tried and true advertising model. They might add a few more revenue channels, but the most parts, they will stick to advertising or promoting affiliate products. There is nothing wrong witch sticking to the advertising model. It can be quite profitable. However, if you want to get into the big money, then you should really look at creating your own product. Here’s why.

 The Most Profitable Way To Make Money Online

It’s The Most Profitable Way To Make Money Online

Of all the methods there are to making money by blogging, by far the most profitable is by selling your own product.

Having your own product means there’s no wholesale or middle-man markup. You get to keep all the money. I have done very well promoting other people’s product but I’ve made the most by selling products that I control or have an interest in.

You Have Total Control

When you sell your own product, you have total control over it and can control its quality. You don’t have to worry about whether the company your promoting will deliver to your readers or whether they will even pay you.

This level of control will give you great piece of mind. You know that you’re delivering a quality product to your readers instead of some affiliate product that you may have not tried yourself.

It’s Easier To Sell Your Own Product

From my experience, it’s far easier to sell your own product than it is to market someone else’s. If you’ve build up a good relationship with your readers, they will trust you and will be receptive to any offer you send them. However, they will be far more receptive if the offer is one of your own product.

Your readers know you and know the quality of work you put out. If something has your name on it, they’ll be much likely to buy than if it’s just a product that you recommend. This makes the product much easier to sell.

In fact, chances are you just need to present it instead of trying to do clever sales job. Before launching Blog Profit Camp, I pre-sold over a dozen copies even before writing any of the course of the sales copies. Word got out that I was launching a new product and some readers wanted it even before I started on it.

It Increase Your Brand Name

Being able to show your own product is great brand building tool. My first product was an eBook and it help to separate me from all the other bloggers out there. Then I wrote a real book that you can buy at book stores or Amazon.com and that really help to elevate my brand.

When you have a something that the blogger next door doesn’t have, it gives you a leg up and makes you unique in a very crowded field.

The increased brand name has its own rewards. Not only are you more well known but there’s an entire site income to be made from speaking engagement. Since publishing my book, Make Money Online: Roadmap of a Dot Com Mogul, I’ve received many invitation to speak at various conferences and trade shows. Not only does this increase my brand even more but it also means my conference trip is fully paid for.

What separates you from the other 100+ million blogs in the blogosphere? Most bloggers can’t answer this question. Well, the easiest way to separate yourself is by having your own product.

 The Most Profitable Way To Make Money Online
 The Most Profitable Way To Make Money Online

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 The Most Profitable Way To Make Money Online
John Chow dot Com

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Link your AdSense and Google Analytics Accounts for some Profitable Analysis

  • Are you an AdSense publisher?
  • Do you use Google Analytics?
  • Have you linked them together?

If your answers are yes, yes, and no, you’re missing out on some interesting stats.

It’s been possible to link Analytics and AdSense for a while now, but I come across plenty of publishers who are either yet to do so or who are not actually doing anything with this information. To get them linked, check out this page on Google.

Once they’re linked up, over time as the data begins to collate, you’ll have at your fingertips some interesting information that will hopefully enable you to increase your AdSense earnings further.

There are a heap of stats that you’re given in the AdSense section of Google Analytics, and as a result, there are plenty of ways to dig in. But a simple starting point is to do some analysis of which content is generating the biggest income for you.

I’m not sure that I’m able to show my stats for AdSense earnings, so I won’t show any screen grabs, but here’s what I do:

  • Once I’m in Analytics, I head to the Content section, under which there’s an AdSense section.
  • I click on the AdSense Pages menu item, which opens up a report of the pages on the blog that earned money in the last month, and ranks them by earnings.

By analyzing the posts listed there, you’ll hopefully begin to see the reasons why certain pages earn more than others. For example I did some analysis today of my last month’s earnings and found:

  • My post on ISO Settings did well. It had a higher than average CPM, a pretty good CTR, and decent traffic—an all-round good performer.
  • My post on Wedding Photography Tips, on the other hand had a much higher CPM, and higher CTR, but less traffic than the ISO page.
  • My photography tips for beginners page again did well mainly because of traffic but less so on a CPM and CTR basis (it has less ads on the page),
  • My how to buy a DSLR guide has particularly good CPM—for a topic on which advertisers are obviously bidding against each other.

With some basic analysis, you can start to see a number of things:

  • which types of posts attract higher paying ads (higher CPM)
  • which topics seem to be performing best
  • which post lengths seem to convert best
  • which posts you should try to direct more traffic to, because they’re well optimized
  • which pages on your site might be good candidates for an extra ad.

Out of the analysis, you might want to tweak some pages to see if you can add more ads, position them better, and so on.

You might also want to think about replicating some of them—taking a popular topic and writing followup posts.

You might also want to find ways to promote some of them more. For example, if you have a really hot page, why not link to it more prominently from your navigation bar and try to get more people to it?

I can’t tell you exactly what you’ll find when you do this exercise, but it’s rare that I do it and don’t get something out of it! Give it a go!

Originally at: Blog Tips at ProBlogger

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Link your AdSense and Google Analytics Accounts for some Profitable Analysis

 Link your AdSense and Google Analytics Accounts for some Profitable Analysis  Link your AdSense and Google Analytics Accounts for some Profitable Analysis  Link your AdSense and Google Analytics Accounts for some Profitable Analysis

 Link your AdSense and Google Analytics Accounts for some Profitable Analysis
ProBlogger Blog Tips

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  •  Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  • services sprite Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  • services sprite Link your AdSense and Google Analytics Accounts for some Profitable Analysis
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  • services sprite Link your AdSense and Google Analytics Accounts for some Profitable Analysis
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  •  Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  •  Link your AdSense and Google Analytics Accounts for some Profitable Analysis
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  • services sprite Link your AdSense and Google Analytics Accounts for some Profitable Analysis
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  • services sprite Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  • services sprite Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  • services sprite Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  •  Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  • services sprite Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  •  Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  •  Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  •  Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  •  Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  •  Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  • services sprite Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  •  Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  • services sprite Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  •  Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  •  Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  • services sprite Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  • services sprite Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  • services sprite Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  • services sprite Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  • services sprite Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  • services sprite Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  • services sprite Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  • services sprite Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  • services sprite Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  • services sprite Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  •  Link your AdSense and Google Analytics Accounts for some Profitable Analysis
  • services sprite Link your AdSense and Google Analytics Accounts for some Profitable Analysis

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